Last Updated At: 2024-12-05 Author: N/A
[XNmotor News]
On November 26th, SAIC’s MG officially unveiled the MG7 2025 Edition, a sporty coupe designed for young and style conscious consumers. While the exterior and interior designs remain largely unchanged, the model boasts significant upgrades to its intelligent cabin and driving systems, enabling it to compete with the advanced smart features of new energy vehicles. To delve into the future prospects of the MG7 2025 Edition and the MG brand, we spoke with key members of MG’s leadership team. And this what they had to say:
Image Source: Chinese News Media
Why did MG create the MG7 as a fuel-powered coupe? What sets it apart from other fuel cars?
Yu Jing Min, representive MG motors says, “When the MG7 debuted, it was the first fuel car equipped with the NGP advanced driving assistance system and an intelligent cockpit powered by Snapdragons’s 8155 chip. The 2025 edition builds on this with even more advanced smart technologies.”
“Moreover, Creating intelligent features for fuel-powered vehicles presents unique challenges.”
At the launch, Lu Jia Jun introduced the concepts of “Global” and “Gorgeous,” highlighting MG’s commitment to an enjoyable driving experience.
“Our focus remains on innovation and setting new benchmarks for mid-size sporty sedans.”
What are the standout features of the MG7 2025 Edition? Will MG introduce hybrid models?
Zhu Yong from MG says, “Branded as the smartest fuel car under 200,000 yuan, the MG7 2025 Edition incorporates groundbreaking technologies..”
Summarizing them as:
1. P2P Memory Parking: This advanced feature actively learns and memorizes parking routes. Once a route is driven, the system remembers it without requiring manual input. It can store up to 10 active and 100 passive routes.
2. NGP System: This system ensures seamless navigation across the national highway network through high-definition maps and visual assistance.
3. Human-Machine Harmony: The system enhances the driving experience by smoothly handing control back to the driver during complex scenarios.
Yu Jing Min further states, “While electric vehicles are the future, fuel cars still hold key advantages, including lightweight design, energy density, and durability. To remain relevant, they must address traditional shortcomings, particularly in smart technology. MG plans to introduce plug-in hybrid models soon—stay tuned!”
Image Source: Chinese Media
More from MG :
Why has MG adopted a fixed-time “one-price” model for the MG7 2025 Edition?
Lu Jia Jun: “We’ve implemented a fixed-time “one-price” strategy to appeal to our evolving customer base..”
Highlighting them as:
1. Increased Female Buyers, Since its launch, the MG7 has seen a 10% rise in female ownership. Modern women value performance and driving dynamics as much as men.
2. Upgrading Customers: Many MG5 and MG6 users are upgrading to the MG7, often opting for the 1.5T version due to familiarity. To cater to these buyers, we’ve reduced the entry price for the 2.0T version to 129,900 yuan.
Image Source: Chinese Media
What are MG’s strategies for overseas markets?
Yu Jing Min states, “Consumers prioritize brand, model, and price over powertrain type. Our goal is to offer emotional and experiential value to users. The mid-size sedan market is highly competitive, with many once-prominent models fading away. While the MG7 currently sells around 2,000 units per month, we aim to significantly increase this number through continuous innovation.”
What defines the MG7 2025 Edition as a “new benchmark”?
Lu Jia Jun’s response :
“The MG7 2025 Edition sets invisible quality benchmarks through:
• Eco-Friendly Materials: Interior materials with ultra-low benzene emissions far surpass national standards.
• High-Strength Steel: The body features 84% high-strength steel, ensuring durability and safety.
These standards reflect MG’s commitment to craftsmanship and quality.”
Image Source: Chinese Media
Why is the MG7 popular among female buyers?
Yang Yi Jun highlights the key characteristics by responding with, “ Modern women seek products that offer style, safety, and enjoyment, aligning with MG’s “Always YOUNG” philosophy. Features like spacious interiors, ease of handling, and attention to detail resonate deeply with female drivers, demonstrating that driving enjoyment is universal.”
Image Source: Chinese News Media
What challenges does MG face in achieving “equal intelligence” for fuel and electric vehicles?
Zhu Yong mentions them as, “Key challenges we face now include:
1. Electronic Architecture: Fuel cars have lower integration, making cross-domain collaboration more difficult.
2. Engine Limitations: Internal combustion engines lag behind electric motors in response speed and precision.
SAIC’s in-house development of engines, transmissions, and control systems is critical to overcoming these challenges.”
Image Source: Chinese Media
What role does chip technology play in MG’s smart vehicles?
Zhu Yong responds while informing, “Chip technology is vital for manufacturing and development. MG prioritizes software optimization, working closely with chip suppliers to ensure deep integration and peak performance.”
How does MG ensure long-term software performance?
Zhu Yong answers, “Long-term performance depends on chip quality and upgrade capacity. All MG models, including the MG7, support OTA updates, allowing vehicles to stay technologically relevant. Automotive-grade chips also ensure durability and reliability over time.”
[ News Article/ XNmotors Sarah ]
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